Pengaruh Kemudahan Penggunaan E-Wallet Aplikasi Dana Terhadap Kepuasan Pengguna di Kalangan Mahasiswa STIE Syari’ah Saleh Budiman Tasikmalaya
Keywords:
DANA Application, E-Wallet, User SatisfactionAbstract
This study aims to determine the effect of ease of use of the DANA e-wallet application on user satisfaction among students of STIE Syariah Saleh Budiman Tasikmalaya. A quantitative method was employed with purposive sampling technique, involving 50 student respondents who actively use the DANA application. The research instrument consisted of a Likert-scale questionnaire distributed via Google Form and processed using Microsoft Excel. Descriptive analysis results indicate that ease of use obtained a mean score of 3.9 and user satisfaction obtained a mean score of 3.8, both classified in the high category. These findings suggest that the ease of use of the DANA application has a positive effect on user satisfaction, although satisfaction is also influenced by other factors such as security, system stability, and service quality. Overall, the DANA application has been well accepted as a digital transaction tool among Islamic economics students
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